Wednesday, February 11, 2015

Joe & Mac for Game Boy, SNES and Nintendo (1992)

Original ad published in EGM's 1993 Video Game Buyer's Guide (late 1992).
Press to view or download image in higher resolution. 
Historical Background and Graphical Analysis

Joe & Mac (1991, for SNES) was an arcade port developed by Data East for Game Boy, the original NES and Nintendo’s own 16-bit successor. It was a bland side-scroller best remembered for its big sprites and colorful characters, as well as prehistoric pixel babes in skimpy outfits

Joe and Mac was one of the first games released for the SNES. As such, it had to impress early buyers of the system with apparent high production values. I say apparent because the game looked impressive in the print ad you see here, very similar indeed than the arcade game, but it lacked the polished controls of other side-scrollers of the era (Super Mario Word, for example, the original SNES pack-in game).

The print advert for the game conveys exactly what you’d expect from this product. Over-the-top characters, a simplistic storyline and doble the fun when played in 2 person cooperative mode. It’s no Rembrandt, but at least it’s better than the horrible artwork for Toki (1992, NES).

Joe & Mac for Game Boy, SNES and Nintendo print ad copy


Out of the arcades and into your Super Nintendo, Nintendo and Game Boy!

Joe & Mac

Those nasty Neanderthal nerves have kidnapped the cave babes and it’s up to Joe and Mac to get ‘em back! Risk raging rapids, runaway boulders, tyrannosaurs and pterodactyls on your mega-mission to bash the bad guys and race to the rescue!

There’s no time to lose—so grab a game and kick some dino-butt!

Data East

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